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CWQA CODE OF ETHICS
Members of the Colorado Water Quality Association shall be dedicated and
abide to these principles and policies...
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To hold inviolate the concepts of free enterprise and unselfish service
to the public.
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To continually strive to gain respect for the industry, both on the
local community and National level.
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To make the largest contribution possible to the health, safety and
welfare of the public in the installation, maintenance and operation of
water treatment equipment.
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To support all efforts to improve water treatment products and
service,
and to encourage research and the development of new materials and
methods.
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To advertise and sell the merits of their own products and refrain
from
attacking competitors or reflecting unfairly on their products, service
or methods of doing business.
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To reveal all the material facts, to avoid concealment of
information
and refrain from the use of innuendoes in advertising and selling that
might cause customers to be misled, the trusting as well as the
analytical.
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To advertise only bonafide prices and products and to refrain from
the
use of “bait” advertising methods.
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To design or install water treatment equipment in a manner
compatible in
every respect with public safety, and to comply with all applicable
laws, ordinances or regulations in the State of Colorado.
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To fulfill all contractual obligations, to offer a reasonable
warranty
of products and services, and to perform on such warranty, either
written or implied, where justifiable claims are in order, and to do so
without hesitation.
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